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"Paddling Your Own Boat"
By
Larry Johnson


Learning to promote your site online is a
daily activity that takes a lot of work.
There is no shortcut to success for those
who work online.

Here is the good news: There are a lot
of resources available to help with the task.

Here a five tips on learning to promote online:

1) SEARCH ENGINES-Utilize the power of the
search engines to locate the resources you
need to help with promotion.

Many of the sites you find will be designed to
take your hard-earned buck in exchange for
their help, but there are many more that will
provide you with free tips and resources.

Remember, too that the search engines results
are always changing. Use them daily or weekly.

2) NEWSLETTERS-If you don't already have one,
you need to start today to create your own mailing list.

It is not as difficult as you may have imagined.
There is lots of help available, and much of it
is free.

3)CROSS PROMOTION-Seek out similar, but non-
competetive type sites that you can approach about
cross-promotional efforts.

An example would be including a recommendation
for their site or e-zine in your confirmation mail to
a new subscriber.

4) LINKING-Develop a links page which will allow
you to create inbound, reciprocal links with other
sites. This can greatly help your search engine
rankings.

In developing links, one cation though is to stay
away from the "links farms" systems which could
actually hurt your rankings.

5) ARTICLES-One of the easiest ways to get
your information into another's newsletter is to
write information-filled articles with your resource
box.

There are many places which will accept your
articles in their directories so that publishers
can locate and reprint them.

Here are a few of them:

http://ezinearticles.com
http://www.certificate.net/wwio/
http://www.ideamarketers.com
http://www.marketing-seek.com
http://www.goarticles.com
http://www.netterweb.com
http://www.isyndicate.com
http://www.articlecentral.com
http://homeincome.com/writers-connection
http://www.web-source.net/syndicator_submit.htm
http://www.clickforcontent.com/writersadd.htm
http://www.aracopy.com
http://www.dime-co.com
http://www.zinecast.com
http://www.writebusiness.com
http://www.etext.org
http://www.zinos.com
http://www.addme.com
http://www.makingprofit.com

While this is not meant to be an all-inclusive list
of promotional efforts online, it is a good starting
point for those who are looking for ways to promote
and market their site's product or service.

Best of luck with your promotional efforts...

Larry Johnson

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