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Editor's Notes
Quote of the Week
Promo Tip Of The Week:
"Keeping Your Customers"
Feature Article:
"Use Press Releases"
Recommended
Resources
Reader's Feedback
A*D Placement Info
Motivation & Inspiration
Contact the Editor
Subscription Info
Final Words
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"Build a High-traffic Site"
January 16, 2008....Issue#415
Hello Reader,
You are receiving this E-Zine because you subscribed to it.
Complete Subscribe & Removal info is at the end of the ezine.
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1/16/08
Hi,Reader,
Welcome to the weekly BIZ SITE BIZ publication.
If you are a new subscriber, we give you a special
welcome.
As a new year gets underway, it is a good time to
step back and assess what you are doing right and
wrong in your internet marketing.
Is your website in need of an update?
Are your advertising efforts working ?
Do you need new resources?
Are you writing and submitting articles?
Basically, what is working and what isn't?
Make a checklist for yourself and determine how to
make your efforts on line more productive and simpler.
Today's featured article is : "Using Press Releases In
Your Internet Marketing". If you are not using this
type of internet marketing, you need to. This
article tells you why.
Today's Promotion Tip is: "Keeping Your Customers"
This brief article outlines some specific steps to keep
the customers you have.
Our subscriber list continues to grow. We currently
have about 6,830 double opt-in subscribers. We are
adding about 200 new subscribers each week.
We now have a new Support Center available this week
to handle all of your comments, questions, suggestions,
etc. We hope this will help to insure your message
gets to us. it should relieve the issues of junk email
messages which we get each day.
It only takes a few seconds to register and send us
anything on your mind.
BSB Support Center
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Until next week...
Best of luck with your promotional efforts...
-Larry
Vote & Recommend Us
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Quote Of The Week
Winning can be defined as the science of being
totally prepared.
- George Allen
Promo Tip Of The Week
"Keeping Your Customers"
Anyone who has sold anything knows the value of
keeping your existing customers. It is a lot easier and
cheaper to keep existing customers than it is to generate
new ones.
A simple follow-up survey will work to give you very
valuable feedback about your customer's satisfaction
with their purchase from you.
You could also offer them a coupon or discount on their
next purchase for completing the survey.
A variety of surveys are available on line. Just do a
search and you will find some that are free and some
that will charge a small fee.
Here is one: http://tinyurl.com/ypr8k2
Next week we will outline for you some more
useful thoughts on promoting your site.
Best of luck with your promotional efforts...
--Larry
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1/16/08
Feature Article
"Use Press Releases For Internet Marketing"
- Larry Johnson
If you've ever felt reluctant to submit a press release
because you weren't sure how to write an effective
release, pay attention to the following advice.
Writing a good press release is simpler than you may
think.
A good press release is essentially a good news story.
Any time your business releases a new product or does
anything newsworthy you should create a press release
to tell the world about it. The press release will be
welcomed by journalists and internet writers whose job
it is to educate and inform.
They will either use your
press release intact or use it as the basis for an
article that they will write about your news and your
company. The result? Publicity, credibility, and a
stream of customers.
Therefore, you'll want to write as many press releases
as you can. A good press release can be more valuable
than an advertisement, generating more potential
customers.
The elements of a good press release include three
essential parts, the headline, the introduction, and
the body. It is recommended that you put a lot of
thought and attention into the headline. It should be
informative and make the reader want to learn more.
The introduction is short and interesting The body
contains all of the who, what, where, why and when
answers that a good news story requires. Since good
news stories are people centered, these elements should
be focused on the people aspect of the story.
Take care that the press release is timely, relating to
something that has just occurred. It should also be
brief and to the point, around 400 to 500 words in
length. Be sure that the grammar and the spelling are
standard and correct or else the press release will not
be published. Lastly, make certain that the press
release is factual and truthful.
It's a good idea to keep the paragraphs of the body
short, about three or four sentences in length. This
length will make the press release easier to read.
Also, it is wise not to send extra material such as
photos with the press release. If photos are important
they can be posted on a website which is referenced in
the body of the press release.
A couple of additional elements are commonly included
at the end of good press releases. A short "about us"
section provides some background information about your
business and yourself. Some media contact information
gives your contact person the information they need to
be able to contact you.
The press release traditionally should close with the
symbol, "###," which signifies that it is complete.
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A Couple of other Great Ezines That I Recommend:
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i-Net Marketing Success Newsletter
http://i-NetMarketingSuccess.com/newsletter/index.html
Reader's Feedback---- Give us your "2 cents"
--Send us your Questions, Tips & Comments--
Let us have your "2 cents"...things you like or don't like.
--Maybe you have a topic you would like us to cover
in a future issue. Send us your suggestions.
Support Link-Click Here
Regards,
Larry (:>)
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Motivation & Inspiration
'Message from the Universe'
Good morning fellow adventurer!
It's high time you step forward and claim, DEMAND,
WHATEVER it is that you want from life. Remember
though, that the gate keeper who will give it to you,
is the same gate keeper who has kept it from you...yourself.
Contact The Editor
Larry Johnson, Publisher
(C)1999-2008-All rights reserved
Published since 3/99
Support Center: Click Here
Home Page:http://www.BizSiteBiz.com/
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Final Words
I generally avoid temptation unless I can't resist it.
- Mae West (1892 - 1980)
Copyright-2008-All rights reserved
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